Disney recently announced the closure of 60 North American stores this year. Before you start to stress or worry about where you’ll find the latest Disney gear and toys for your kiddo—the beloved brand has plans to focus on and expand its e-commerce business.
If you’ve browsed or bought from the shopDisney platform, you’re already ahead of the game. In the next year, Disney aims to create a more seamless and personalized shopping experience for guests online. Along with shopDisney, the company will focus on and integrate Disney Parks apps and social media platforms.
Of the changes, Stephanie Young, president, Consumer Products Games and Publishing, said in a press release, “While consumer behavior has shifted toward online shopping, the global pandemic has changed what consumers expect from a retailer.”
Young continued, “Over the past few years, we’ve been focused on meeting consumers where they are already spending their time, such as the expansion of Disney store shop-in-shops around the world. We now plan to create a more flexible, interconnected ecommerce experience that gives consumers easy access to unique, high-quality products across all our franchises.”
The changes will include more than just an expansion of online shopping opportunities. Disney’s plans include an assortment of new merch, including adult apparel collections and artist collabs. Look for premium home products, collectibles, and streetwear coming to shopDisney.
Featured photo courtesy of Paul Hiffmeyer/Disneyland