It’s time for Disney nuiMOs to hit the states! Originally launching at Disney stores in Japan, China, Shanghai Disney Resort and Hong Kong Disneyland Resort, the fashion-forward plush dolls are making their way to North America and Europe next week.

Launching on Jan. 19 at and, Disney stores in North America and Europe and select Disney Parks around the world, fans will soon be able to pick up their very own Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Stitch and Angel nuiMO. Not only that, a colorful amount of outfits and accessories will also be available to customize your plush.

The name “nuiMOs” is a blend of the Japanese words nuigurumi, which means “plush” and moderu, which means “model.” The pocket-sized dolls are flexible, pose-able and can change their looks to reflect your own personality.

To help kick off the North American and European launch, Disney partnered with celebrity stylist Maeve Reilly to create five signature Disney nuiMOs looks for Mickey Mouse and Minnie Mouse. Her styles include Streetwear: Tokyo vs LA street style, Loungewear, Day to Night and a Day at Disney Parks, which you can find here.

You will be able to shop additional accessories, outfits and plush does on the first Monday of each month, beginning Feb. 1. New products will be in collaboration with Loungefly, Spirit Jersey, Ashley Eckstein and more. Disney nuiMOs plush retail at $17.99 each and outfits and accessories start at $12.99.

Hang out with the Disney nuiMOs on Instagram and Facebook.

––Karly Wood

All photos: Courtesy of Disney



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