Do your kids love Dr. Seuss? Now they can see their favorite characters literally jump off the page as Dr. Seuss Enterprises, in a partnership with Sugar Creative, introduces their first augmented reality experience. Using Dr. Seuss’s ABC-An Amazing AR Alphabet! App your kids can play with their favorite characters and create their own Suess-tastic AR story world.

Dr. Seuss’s ABC—An Amazing AR Alphabet! App was launched in honor of the brand’s annual Dr. Seuss’s Birthday celebration which kicked off on March 2nd, and will continue through the week. Based on the bestselling book Dr. Seuss’s ABC, the app lets kids interact and learn the alphabet along with Seussian characters. 

Using augmented reality technology, kids will be able to direct their own experience. “Story Mode” will guide them through the alphabet from A to Z, allowing them to select a chapter of the book to listen to. The app also offers an innovative “Sandbox” feature that lets kids select animated characters and create their very own AR world.

The app is available for download on the Apple App Store  and on Google Play for $3.99.

—Jennifer Swartvagher

All photos courtesy of Dr. Seuss Enterprises


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