Dunkin’ Is Offering Fans a Taste of Sugarplum This Holiday Season

It may be too early to have visions of sugarplums dancing in your head, but have you ever wondered what one tastes like? Find out at Dunkin’ with the new Sugarplum Macchiato, a whimsical, light-purple layered drink that looks as good as it tastes. Pair this seasonal purple drink with a Frosted Snowflake Donut. 

Sugarplum Macchiato

Served hot or iced, the newest addition to the brand’s cheerful holiday espresso lineup features bright berry flavors of blueberry, raspberry, blackberry, and plum accented by notes of vanilla and rounded out with a sweet sugary finish for the ultimate winter delight. The combination of espresso, milk and sugarplum flavor creates a festive light-purple layered beverage that’s sure to get you in the holiday spirit.

Sugarplum Macchiato

According to Jill Nelson, Vice President, Marketing Strategy at Dunkin’, “Our Sugarplum Macchiato is a colorful twist on a well-known, but perhaps mysterious-tasting, flavor of holiday lore. It’s the perfect complement to our fan-favorite holiday latte lineup and brings even more delicious cheer to the Dunkin’ menu.”

Snowflake Donut

Dunkin’ also has something special for donut lovers too. The new Frosted Snowflake Donut features purple icing and special snowflake sprinkles making it the perfect treat to enjoy with the Sugarplum Macchiato. Keep your eyes opened because some of Dunkin’s classic donuts will be wearing their holiday best as well, with seasonal snowflake sprinkles for a festive new look.

As Dunkin’ provides people with perhaps their first-ever taste of sugarplum, the brand wants to hear everyone’s take on the wonderfully unique drink. Dunkin’ is inviting fans to offer an original description of the Sugarplum Macchiato’s distinct and delightful taste via a special seasonal AR lens on TikTok, Instagram, and Facebook using #DunkinSugarplum. 

These seasonal treats are available for a limited time only.

—Jennifer Swartvagher

All photos courtesy of Dunkin’


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