Monday Mar. 8 is International Women’s Day and there is plenty to celebrate. In honor of the big day, Mattel has announced the newest doll to join the Inspiring Women series and it’s none other than First Lady of the United States, UN Spokesperson and human rights activist, Eleanor Roosevelt.

The Barbie Inspiring Women Series is all about showcasing historical and present-day role models who’ve made it possible for girls of today to reach their dreams. Roosevelt was known as the “First Lady of the World” for her efforts and dedication surrounding humanitarian efforts and was a champion on the topics of civil and economic rights.

The Eleanor Roosevelt doll joins those launched over the past year: Dr. Maya Angelou, Billie Jean King, Ella Fitzgerald, Florence Nightingale, Susan B. Anthony, Amelia Earhart, Katherine Johnson, Frida Kahlo, Rosa Parks and Sally Ride. The Inspiring Women doll can now be purchased at retailers ($29.99) nationwide beginning today, Mar. 3.

As if that wasn’t exciting enough, Mattel has also launched the “You Can Be Anything Virtual Series” which connects fans of Barbie with role models. The series starts Sat. Mar. 6 at 10:00 a.m. PST and will stream on Barbie’s Facebook and YouTube channels.

The series will consist of inspiring, interactive, and educational 15-30 minute live streams with female leaders and influencers such as Yara Shahidi and Adwoa Aboah, with new content airing weekly on Saturdays. The themes include:

      • Saturday, March 6th: Your Voice
      • Saturday, March 13th: Music & Dance
      • Saturday, March 20th: STEAM
      • Saturday, March 27th: Sports & Wellness

––Karly Wood

photos: Mattel



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