An elf’s four major food groups are candy, candy canes, candy corns and syrup. General Mills holiday cereals are hitting shelves now and there’s a new cereal inspired by the beloved holiday movie, Elf. To add to the excitement, everyone’s winter favorite, Sugar Cookie Toast Crunch is back by popular demand.

Elf Cereal

Elf Cereal is launching just in time for the holidays. This maple-flavored cereal (Buddy’s favorite flavor) offers delicious green and red holiday tree marshmallows and maple-flavored corn puff cereal pieces in every spoonful. You can find Elf Cereal in grocery retailers nationwide for a limited time this holiday season. Boxes retail for $2.50 mid-size / $3.99 family size.

Sugar Cookie Toast Crunch

Sugar Cookie Toast Crunch is returning to shelves again for another sweet and festive winter season. Sugar Cookie Toast Crunch brings its classic holiday flavor to Cinnamon Toast Crunch for a whole new way to enjoy the delicious taste of sugar cookies – perfect for a festive breakfast or cozy afternoon snack. You can find Sugar Cookie Toast Crunch in grocery retailers nationwide for a limited time. Boxes retail for $2.50 mid-size / $3.99 family size.

—Jennifer Swartvagher

All photos courtesy of General Mills

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