Etsy announced their 2020 Kids Trend Guide, based on Etsy search data from the last three months. With more time spent at home than ever before, this year’s trends look a little different than expected. Featuring ‘90s-inspired crafts, upgraded playrooms, show-stopping nursery decor upgrades and more, this year’s trends are all about fostering a lively and friendly environment for kids. 

Etsy’s 2020 Kids Trends: 


‘90s nostalgia

Etsy’s 2020 Kids Trends

The ‘90s are back, with nostalgic activities and styles– on the rise. Tie-dye is undeniably the shopper favorite with a 318% increase in searches for kids tie-dye items. Other rising stars include daisy items, up 66%, jump ropes, up 228%* and kids overalls up 15%.

Playroom upgrades

Etsy’s 2020 Kids Trends

As we find ourselves spending more time at home this year, parents are investing in the spaces their kids use most to help keep the boredom at bay. There has been a remarkable 680% increase in searches for climbing gyms,  and 85% increase in searches for playmats, along with items that promote relaxation, with searches for bean bag chairs up 145%. And, when looking for decor inspiration, kids are loving fun wall decor, with a 71% increase in searches for dinosaur wall art or decor, and a 37% increase in searches for school of fish items.

Quiet time

Etsy’s 2020 Kids Trends

The wellness trend is making its way into kids’ care, as parents look to carve out space and time that promote relaxation and self-care. On Etsy, there’s been a 198% increase in searches for quiet activity books, a 164% increase in searches for yoga items for kids, a 158% increase in searches for kids puzzles, and a  107% increase in searches for kids journals.

Kid-friendly crafts

Etsy’s 2020 Kids Trends

An appealing alternative to screen time, on Etsy, we’ve seen kid-friendly crafts spike in popularity, with searches for DIY kits for kids up 336%, a 648% increase in searches for kids sewing kits, a 692% increase in searches for friendship bracelet kits, and a whopping 2,575% increase in searches for kids paint by number kits.

Photo-worthy nurseries

Etsy’s 2020 Kids Trends

As virtual introductions to newborns become the new normal, there’s a fresh focus on creating a camera-ready space, incorporating maximalist touches, and can’t-miss-me details for show-stopping stylish spaces. Searches for nursery buntings or garlands jumped 81%, nursery mobiles searches jumped 49%, and nursery wall stickers and decals searches jumped  6% on Etsy.

Little Helpers

Etsy’s 2020 Kids Trends

Whether it’s drying the dishes, baking a cake, or cleaning the house, kids are becoming more involved with daily household tasks. We’ve already seen a 247% increase in searches for Montessori towers, a 118% increase in searches for kids step stool, and a 43% increase in searches on Etsy for chore charts.

—Jennifer Swartvagher

All photos courtesy of Etsy


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