With the holidays approaching many people are looking for unique gifts to send to family and friends near and far. Etsy just released its 2020 Holiday Trend Guide, filled with top gifting and decor trends for a very different holiday season. From thoughtful long-distance gifts to cozy outdoor decor, this year’s trends are all about finding ways to celebrate those we love.

Etsy Holiday

This year’s top holiday trends on Etsy include:

Etsy Holiday


Etsy Holiday

First-time hosting essentials: Many people will be hosting holidays for the first time this year, making entertaining essentials a priority. There has already been a 49% increase in searches for housewarming gifts. Searches for hostess gifts such as candlestick holders, tea towels and personalized cutting boards are also up.

Long-distance gifting: With many unable to see family and friends in person this year, Etsy sellers are helping shoppers let their loved ones know they are thinking of them from a distance with personalized care packages. Searches for care packages are up 235%. There has also been a noticeable increase in searches of greeting cards and holiday cards. 

Decorative games and puzzles: The classic games we all know and love have gained momentum throughout the year. 

Greener gifting: Shoppers are looking to minimize waste from the gift to the wrapping. There has been a 53% bump in searches for eco-friendly gifts and a 70% bump in searches for eco-friendly gift wrap. Shibori is taking hold as a surprising and eco-friendly take on the tie-dye trend, with a 50% increase in searches for tie-dye and shibori items.

Etsy Holiday


Etsy Holiday


Sculptural candles: Sellers are putting a creative spin on holiday decor staples and reinventing traditional taper, pillar, and votive candles. Searches for abstract, modern and geometric candles has jumped 86%.

Cozy outdoors: Many festive gatherings are moving outdoors this year, and shoppers are already making plans to transform their outdoor areas into inviting and warm spaces for guests. There has been a 186% spike in searches for outdoor blankets, a 197% spike in searches for fire pits, and a 52% spike in searches for outdoor holiday decor.  

Homespun holidays: This year, shoppers are opting for nostalgic holiday decor that is reminiscent of a time filled with simpler pleasures and activities. On Etsy, there has been a 16% increase in searches for crochet, knit, or embroidered ornaments and an 18% increase in searches for holiday quilts. One remerging trend from years past is incorporating citrus into holiday decorating. There has been a 126% spike in searches for citrus decor.

Pet Advent Calendars: Advent calendars are a holiday mainstay, but this year the holiday countdown is about to get a lot more fun for our four-legged friends. There has been a 43% jump in searches for advent calendars and an 89% jump in searches for pet treats.

—Jennifer Swartvagher

All photos courtesy of Etsy


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