Etsy Debuts New Collection with “A Beautiful Mess”

It includes products for kids, parents, and decor pieces to spruce up bedrooms and nurseries.

By Jennifer Swartvagher August 31, 2020

Etsy is debuting a limited edition fall home decor and fashion accessories line with Elsie Larson and Emma Chapman, the sisters and co-owners of the crafting, cooking, parenting, and decor blog and lifestyle brand A Beautiful Mess. The collection includes products for kids, parents and decor pieces to spruce up bedrooms and nurseries.

Larson and Chapman co-designed the line in collaboration with 15 hand-picked Etsy artisans.

“I’m never really finished decorating a space. There’s always something that can be added, rearranged, or swapped out. And from my years of room makeovers, I’ve learned that investing in items that can be used in different ways is always worth it,” Chapman said, “Which is why we made sure every decor piece in this collection is versatile. From the planter to the wall hanging, we wanted each home accessory to look as showstopping in a nursery as it would in a home office.”

Available for a limited time only, the A Beautiful Mess x Etsy collection is Etsy’s most versatile line yet featuring vintage-inspired homewares, kid-approved accessories, and one-of-a-kind finds, ranging from $6.25 to $169. Known for their maximalist aesthetic and love of all things retro, the pair bring their signature style and creative vision to this collection that spans multiple product categories, with playful patterns, 70’s-inspired earthtones, and cozy textures.

“As entrepreneurs, creatives, and once Etsy sellers ourselves, we jump at every opportunity to spotlight independent artists,” said Larson, “For us, this collection was all about designing beautiful, handmade pieces that encourage shoppers to support small businesses.”