REI Co-op, the specialty outdoor retailer with over a dozen locations in the Bay – Sierra region, is helping families this summer by launching a “Family Summer Bicycle Challenge” for parents and kids to explore their local areas by bicycle. The local REI team created a list of 28 things for families to find or do while out on their family cycling adventures. Participants are encouraged to share their experiences with the REI community on REI Conversations, REI’s digital community to learn, share and inspire each other to get outside.
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