Your kiddo’s fave snack cracker is getting a very grown-up upgrade. Goldfish recently teamed up with Frank’s RedHot for a spectacularly spicy can’t-miss collab!

Forget about nabbing your tot’s leftover Goldfish after they leave a teeny tiny pile left on their snack-time plate. Now there’s a version that’s made just for you.

photo courtesy of Pepperidge Farms

The classic snack and the beloved hot sauce brand are now one! Even though you may know Frank’s RedHot as the condiment you slather over chicken wings or dip everything from celery sticks to bread sticks in, the vinegar-y, cayenne-spiked sauce is now amping up the already unforgettable flavor of the fish-shaped crackers.

Janda Lukin, Chief Marketing Officer, Campbell Snacks, said in a press release, “We learned that adults are big fans of Goldfish and it’s an appetite we’ve never fully satisfied.” Lukin continued, “‘Hot’ is the #1 most requested Goldfish flavor across social, so we wanted to bring the heat with an unexpected partnership between Goldfish and Frank’s that fans will love.”

Jill Pratt, Chief Marketing Excellence Officer, for McCormick, added, “At Frank’s we are always looking for new ways for our fans to enjoy our hot sauce. This limited-edition Goldfish flavor brings a spicy bite to a nostalgic everyday snack. We hope that consumers enjoy this partnership between our two iconic brands for a fun experience that is sure to wake up your taste buds.”

Goldfish Frank’s RedHot crackers are available for a limited time starting this May! Look for the spicy snacks at retailers nationwide for a suggested retail price of $2.49 per 6.6 ounce bag.

—Erica Loop

 

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