Leave it to the geniuses behind NoseFrida to comes up with a line of postpartum care products designed to help new moms with pain and comfort after labor.

Frida Mom is a new line of postpartum products from Frida, the company behind the wildly popular NoseFrida SnotSucker. Moms are armed with mesh underwear and giant pads after giving birth, but other than that the focus tends to be on baby care and not mom care post birth––until now. Frida Mom is putting the spotlight on what women need to heal and recuperate after birth.

The new Frida Mom line includes an upside down peri bottle, 2-in-1 instant ice maxi pads, witch hazel pad liners, perineal healing foam, mesh underwear for vaginal and c-section deliveries, a delivery and nursing gown and two hospital essential kits.

photo: Courtesy of Amazon

“The problem with postpartum recovery begins with a woman’s lack of knowledge and ability to prepare for what’s really about to go down. The intimidation factor, before, during and after, is debilitating,” says Chelsea Hirschhorn, mom of three and CEO of Frida in a news release. “Then you’re expected to tend to a newborn in between concocting ice remedies from the incontinence and burn relief aisles of your local drug store while perched on a wee-wee pad—my exact discharge instructions after I delivered my first child.”

photo: Courtesy of Amazon

The entire line starts at just $12 and is available at Target in stores and online, as well as Amazon and BuyBuyBaby.

—Shahrzad Warkentin

Featured photo: Courtesy of Frida Mom

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