This fall our schedules are ever-changing and the “morning craze” is real whether your kids are in school full-time, hybrid or remote. Kellogg’s Frosted Mini-Wheats knows how embarrassing a growling stomach from missing breakfast can be. Inspired by real families’ stories, Kellogg’s Frosted Mini-Wheats’ Morning Craze game serves up helpings of hilarity, perfect for adults and kids alike

Kellogg's Frosted Mini-Wheats' Morning Craze

Kellogg’s Frosted Mini-Wheats’ Morning Craze is the first board game designed with cereal-lovers in mind. Your beloved whole wheat cereal can help you avoid those awkward mishaps that occur if you miss breakfast, like snacking on your grocery order while you are standing in the check-out lane. 

Kellogg's Frosted Mini-Wheats' Morning Craze

Kristin Hensley and Jen Smedley — comedians, best friends, mothers and creators of the #IMOMSOHARD community — know firsthand how accidentally skipping the first meal of the day brings on “The Growl.” True to their brand, they aren’t afraid to laugh about it.

“Parenting has been turned on its head in 2020, and with most family activities being relegated to our homes, the ‘morning craze’ is more real than ever,” Hensley said. “We’re Kellogg’s Frosted Mini-Wheats superfans and Morning Craze gives us much-needed comic relief.”

Kellogg's Frosted Mini-Wheats' Morning Craze

Smedley agreed. “We need laughs with our kids and love to get them around the table. Whether it’s at breakfast, second breakfast, lunch, snacktime, dinner or over a take-no-prisoners game round — we’re here for more crazy fun,” she said.

Kellogg’s Frosted Mini-Wheats wants to give families a chance to bring more than just breakfast to the kitchen table. Starting today, fans can enter for a chance to win their own Morning Craze board game and a box of Kellogg’s Frosted Mini-Wheats. Simply visit and submit a growl story of your own and you could win the only game (and cereal) that helps the whole family silence “The Growl.”

In Morning Craze, you’ll face “The Growl” together and travel around the game board to brave the silly consequences of missing your morning bowl of Kellogg’s Frosted Mini-Wheats, while gathering pieces of cereal as you go. Beware: If “The Growl” gets you, like when you score the game winning goal in the other team’s net, you’ll be forced to face the fallout. The player who ends up with the most Kellogg’s Frosted Mini-Wheats pieces silences “The Growl” and wins.

“Kellogg’s Frosted Mini-Wheats solves your breakfast dilemma and keeps ‘The Growl’ at bay,” said Daya Pillai, brand manager for Kellogg’s Frosted Mini-Wheats. “Morning Craze embraces the humor of jam-packed morning schedules and allows families to poke fun at their own growl stories.”

Join the conversation on social using #FrostedMiniWheats and #MorningCraze, and hear more from #IMOMSOHARD on Facebook and Instagram. For more information, follow @FrostedMiniWheats on Facebook and Instagram and visit

—Jennifer Swartvagher

All photos courtesy of Kellogg’s


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