General Mills Introduces the Ultimate Saturday Morning Taste Comeback

Is there anything better than waking up Saturday morning, grabbing your favorite cereal and watching cartoons? Now your favorite flavors for childhood have returned with Cocoa Puffs, Golden Grahams, Cookie Crisp and Trix. General Mills is kicking it old school with the taste and shapes that ruled your Saturday mornings in the 80s. 

General Mills Cereal

Cocoa Puffs is delivering more chocolatey taste, Cookie Crisp bringing more chocolate chip cookie taste, Trix reviving its classic six fruity shapes and Golden Grahams taking us back to its retro recipe – honey is back!

General Mills Cereal

“Our fans crave a taste of nostalgia – and, while these four cereals have always remained popular, we’ve answered their requests and brought back the taste they remember from childhood,” said Jennifer Jorgensen, vice president of marketing for General Mills cereal. “After all, was there anything better as a kid than waking up on Saturday morning, grabbing your favorite cereal and watching cartoons? We’re hoping fans can relive these fun moments while sharing the classic taste they loved with their own families now.”

General Mills Cereal

To celebrate the permanent return of the 80s taste you’ve been craving, General Mills has teamed up with Mario Lopez to host General Mills Presents: The Ultimate Saturday Morning Drive-In, featuring cartoon classics. The best part – everyone can join in on the fun. Tune in from the comfort of your couch or experience it live at the Rose Bowl in Pasadena, Calif., on Sat., Oct. 3 at 10 a.m. PT.

Not in the Los Angeles area? No problem! General Mills will provide access to stream the drive-in experience right into your living room on Oct. 3. Plus, the first 100 fans who sign up for the at-home viewing experience will receive free samples of all four cereals delivered to their door.

“Cereal plus cartoons defined my Saturday mornings as a kid, so I’m thrilled to team up with General Mills for a little throwback event everyone can enjoy,” said Lopez. “I can’t wait to join fans with my family for the Ultimate Saturday Morning Drive-In from my own couch with a bowl – or two – of cereal in tow.”

General Mills partnered with Tribeca Drive-In to create this first-of-its-kind cartoon drive-in experience. Classic cartoons will be shown on the big screen, and the event will have a number of COVID-safe activities for families to enjoy, including a drive-thru photo opportunity and cereal snack packs so fans can snack as they watch.

All four improved cereals are now available at most major retailers nationwide. Prices range from $3.52 – $3.68/box.

To reserve your spot at the event or learn more about watching from home, visit www.tribecafilm.com/ultimatesaturdaymorning. Be sure to follow @GeneralMillsCereal on Facebook and Instagram to share photos of your Ultimate Saturday Morning Drive-In setup using #ultimatesaturdaymorning.

—Jennifer Swartvagher

All photos courtesy of General Mills


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