Giving your little one a nutritious start to their day is now as easy as 1-2-3. General Mills just announced the launch of Sesame Street Cereal. These new varieties are headed to store shelves in January to make breakfast fun, delicious and educational. 

Featuring Elmo, Cookie Monster and Abby Cadabby, each box opens up like a book, featuring six dual-language (English and Spanish) short stories with Elmo, and are available in two varieties:

1 2 3 Berry 

Sesame Street Cereal

C is for Cinnamon

Sesame Street Cereal

Even the pickiest of eaters will enjoy fun letter and number-shaped cereal pieces in every spoonful of cereal. Sesame Street Cereal supports the growing bodies of its young fans, delivering many key nutrients and is a good source of Calcium, Vitamin D, Vitamin E and fiber.

Find Sesame Street Cereal at grocery retailers nationwide this January. Boxes will retail for $3.99 (Mid-Size) and $4.99 (Family Size).

—Jennifer Swartvagher

All photos courtesy of General Mills


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