Whether you’re gearing up for a new baby or shopping for your older tots, Giggle is a go-to destination for all your shopping needs. Giggle has relaunched its digital shopping site and added a new private label collection––and you’re going to want it all.

The newly revamped site has an even better selection of the best baby brands, featuring baby gear, toys and nursery decor. Keep scrolling to see just all the new offerings you’ll find on Giggle.

The product expansion includes a new private label collection which includes pajamas, cotton bibs, hats, towels and cashmere receiving blankets in sizes newborn to six. The layette and pajama collection features hand-drawn illustrations by a Brooklyn-based artist which can be personalized with names or monograms. The new line will also get an expansion in the fall.

“The choices for baby and kids’ gear and clothing can be overwhelming for parents,” says CEO Erin Moennich. “What parents want in their everyday items are products that are made with high-quality and safe materials and offered at a good value. Shopping for babies and kids should be fun, so we focus on providing colorful items that bring a smile to parents and kids alike.”

In addition to the private label, Giggle will continue to stock the best go-to baby brands thanks to partnerships with sportswear brand Terez, jeweler Alexa Leigh, clothing lines Meme Chose, Lucky Jade, Disco Panda, accessories brands le Sportsac, Lele Sadoughi and more to create exciting exclusive products or Mommy & Me capsule collections.

“We take great pride in all the brands and products we offer at Giggle,” says Moennich. “In keeping with the brand’s roots, we know parents are busy and stretched for time and space, so we only offer products that are truly leaders in their respective categories. We want to be the online destination where parents can trust that every item has been vetted with our critical lens. We do not offer 15 different brands of teething toys. We offer a curated selection of items that we know all parents and kids will love.”

You can shop the new collection and all of Giggle’s offerings here.

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—Shahrzad Warkentin

All photos: Courtesy of Giggle

 

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