photo: Goldiblox

GoldiBlox are already inspiring girls everywhere to think creatively and develop STEM skills they can use as they grow, but a brand new campaign from the company is sure to encourage even more kids to get excited about science and engineering.

The tricky part about developing a passion for math and science in young girls is that they aren’t often given a big picture of what types of careers and goals they can achieve. Gender bias can also play a part in disuading girls from pursuing certain paths, especially in the STEM field. GoldiBlox’s new #BeLikeHer campaign, however, inspires girls by using familiar role models, like Simone Biles, Serena Williams and even Princess Leia, to show that there is no limit to what they can accomplish.

photo: Goldiblox

The video is a great segue to talking to your own kids about their role models. You can post a picture to social media and tag it with #BeLikeHer to share who inspires your family.

Do you have GoldiBlox at home? Share your thoughts in the comments below.