The Seahawks soared. The Broncos got womped. But who was watching the game, anyway? We were all about the commercials— especially the new one from GoldieBlox. The small Oakland-based company makes engineering toys aimed at girls, and put together a fun spot featuring girls running through their neighborhood and blasting their toys off on a rocket.

GoldieBlox is the first small business to air an ad during the Super Bowl. It came about because it won Intuit’s Small Business Big Game contest, which landed it the super-coveted 30-second spot. Previously, the company gained buzz for its commercial that showed girls doing engineering feats to a song likened after the Beastie Boys rap anthem, “Girls.”

Do you think the commercial is a winner? Watch the full video above and let us know what you think in the Comments section.

— Kelly Aiglon