If you’re signed into your Google account you’ve probably noticed something different. That is, if you’ve tried to buy anything. Google recently debuted its new shopping platform—and it has more than just a new look.

While some reports compare Google’s new hub to Amazon, the two aren’t the same. Unlike Amazon, Google will not warehouse its own products or deliver them to your door. Instead, the search engine-turned marketplace will connect you with your fave retailers.

photo: Bruce Mars via Pexels

Brick and mortar stores such as Target, Costco and Best Buy along with e-retailers such as Overstock and Boxed are on board with this new experience. According to a May press release on the new Google Shopping Experience, “This year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in a nearby store and now directly on Google.”

So how does this new “experience” work? Log in to your Google account and visit your personalized homepage. You’ll probably notice products you’ve recently shopped for. Google will tailor the experience to your wants and needs, providing suggestions based on past searches. Just click on what you want to buy, add it to your cart and check out. It’s that easy!

—Erica Loop

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