Google is providing a new way for consumers to support Black-owned businesses and honor their legacy. With Google Search interest for “Black-owned businesses” growing over 600% from last year, it’s obvious there is a desire to funnel purchases to support this area of of business.
Google has launched a new attribute on the Google Shopping tab to identify businesses as Black-owned. Business owners will be able to add the attribute by visiting the Google Merchant Help Center, making it easy for shoppers to see whether a business is black-owned and to discover brand new places to shop and support.
As of now, the features is slowly rolling out, with visibility becoming available to shoppers and U.S. Google Merchants in the next few months. The new attribute follows on the heels of last summer’s Search and Map attributes to make search results more inclusive of black-owned businesses.
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