The smell of your childhood is now set in stone as we learned today that the Play-Doh scent has been trademarked. Hasbro, the manufacturer of Play-Doh, is the official owner of the iconic “scent of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.”

If you’ve ever opened a fresh container of Play-Doh, you probably feel that taking a whiff is just as important as grabbing that perfect roll of untouched dough. The smell of Play-Doh has basically remained the same since its creation in 1956 and with the recent trademark, there are no plans to change it now.

If you’re unfamiliar with trademark and patent law, it is very uncommon to trademark a scent. The new trademark for Play-Doh is now one of the few active in the country, and they were able to recognize it because the famous fragrance is so unique and representative of their company.

Hasbro has been waiting since February of 2017 to hear the results of their trademark application and we’re sure it was met with jubilation. The trademark is considered a “sensory mark” which is not a physical product. This category refers to scents, feels or sounds that Hasbro can use for licensing. No more off-brand “play-doh” scented products!


Play-doh trademark


Photo: United States Patent and Trademark Office


For over six decades, Play-Doh has remained a fixture in imaginative and sensory play for people of all ages. The recent trademark ensures that their relationship with fans and their brand will stay in tact for years to come.

––Karly Wood

Feature Photo: Pixabay


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