Nutella lovers rejoice! Now you can enjoy the delicious combo of hazelnut and chocolate thanks to these new Hazelnut Spread M&M’s.

Arriving in April—and just in time for Easter—M&M’s will release a brand-new flavor that tastes like Nutella—or your hazelnut chocolate spread of choice. Better yet? The new flavor will be a permanent addition to the M&M’s line-up!

photo: M&Ms via PRNewswire

If you just can’t wait to get a taste and you happen to be in New York City you can win the chance to test out this new M&M’s flavor early. On Saturday, Mar. 30, M&M’s will have a one-day-only stand in the middle of NYC’s Grand Central Terminal. Fans can get up on stage and share their excitement over the new Hazelnut Spread M&Ms and score a bag before they hit stores.

Not in New York? You still have a chance to taste this treat early. If you want to enter simply tag your “passionate Twitter posts” with #gohazelnutty, #MMSfirsttaste and #sweepstakes for a chance to have an exclusive pack of the new product delivered directly to your home within hours. Promotional rules can be found here.

“Chocolatey hazelnut spread unlocks a side of indulgence that’s all its own, so we wanted to tap into that mania and bring something to life that our fans would go crazy for,” said Allison Miazga-Bedrick, Brand Director, M&M’S. “It’s no secret people love hazelnut spread and love M&M’S, so we can’t wait to see the reaction to this breakthrough taste experience.”

The Hazelnut Spread M&Ms will be available at stores nationwide starting in April in a single size, share size and stand-up pouch share size.

—Shahrzad Warkentin



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