Herschel Celebrates 10 Years of Adventure with Hot Wheels Collaboration

Herschel Supply Co. today announced they are teaming up with Hot Wheels and Land Rover. The collaboration, which launches today,  is inspired by the ultimate explorer vehicle, the Hot Wheels Land Rover Defender. The collaboration celebrates ten years of travel and adventure with Herschel.  

Herschel Hot Wheels Colab

The collection includes Herschel Supply’s Settlement backpack and custom Tool Kit feature an all-over Herschel Supply anniversary print and interior schematic print liner, with designs inspired by the brand-new Hot Wheels Land Rover Defender die-cast vehicle, created specifically to celebrate this partnership, and ten years of the Hershel brand. Functional design details include the Settlement’s 15” laptop sleeve, exposed two-way zipper with pebbled leather pulls, concealed front pocket with key clip, and front pocket storm flap with checkerboard webbing. The Tool Kit offers a compact way to store tools with a variety of internal organizers and a clip-fastened closure.

Herschel Hot Wheels Colab

Both the Settlement and Tool Kit are finished with a two-tone webbing handle, a Land Rover schematic print liner, interior Hot Wheels for Herschel Supply Collection label, and a patch pocket with Herschel Supply’s signature white woven label and screen-printed Hot Wheels and Land Rover logos. Each piece from the collection also comes with an exclusive Hot Wheels Land Rover Defender die-cast collectible vehicle decked out in classic Herschel Supply colors and motifs. The Hot Wheels die-cast vehicle will also be available for sale on Mattel Creations. 

Herschel Hot Wheels Colab

“It’s every kid’s dream to bring their favorite Hot Wheels to life, mine was the Land Rover Defender—a vehicle that has played an integral role in road trips with Herschel over the last ten years,” said Jamie Cormack, Herschel Supply Managing Director and Co-Founder. “We jumped at the opportunity to partner with Mattel and Land Rover to make that vision a reality. The team had a lot of fun putting this collection together and hope our customers enjoy it as much as we do.”

“As a beloved multigenerational brand, Hot Wheels fans embody the action-packed lifestyle far beyond the toy box, which is why we are thrilled to partner with Herschel to create a custom backpack collection inspired by the design of the Hot Wheels Land Rover Defender die-cast vehicle,” said Ricardo Briceno, Vice President of Franchise Marketing at Mattel. “Hot Wheels, Herschel and Land Rover are all iconic, industry-leading brands and together, this partnership brings something very special to fans everywhere.” 

The entire limited Hot Wheels for Herschel Supply Collection for Holiday 2020 is available at Herschel stores and www.herschelsupply.com, and the Hot Wheels Land Rover die-cast vehicle is available at www.mattelcreations.com.

—Jennifer Swartvagher

All photos courtesy of Herschel Supply Co. 


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