Even though she’s deep into filming her Lizzie McGuire reboot for Disney+, actress and mama Hilary Duff is also partnering with Naturalena Brands as Chief Brand Officer for Happy Little Camper and Veeda.

Duff recently announced her partnership with the eco-friendly baby brand (Happy Little Camper) and plant-based feminine care line (Veeda) during a launch event in her LA home over the weekend.

The actress said, in a press release, “It’s so rare to find products that are natural and sustainable without sacrificing functionality.” She continued, “As parents, we want what’s best for our kids and as a woman it’s important to think about my own health when it comes to what I put in my body. Happy Little Camper and Veeda are changing the way we think about the products we use and I’m so excited to take on this role and help further our mission to provide clean, plant-based products that are safe and accessible for babies and moms.”

So what will Duff do in her new role as Chief Brand Officer? The Younger and Lizzie McGuire star will work with the brands on product innovation, creative design and building recognition for both Happy Little Camper and Veeda.

Happy Little Camper’s line of products include 100 percent natural cotton wipes, flushable wipes and natural cotton diapers. Veeda, which was created as an alternative to conventional feminine products, features 100 percent natural cotton tampons and wipes and 100 percent natural cotton cover sheets on its collection of pads and liners.

Both brands are available in retailers and on Amazon. For more information visit Happy Little Camper or Veeda.

—Erica Loop

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Photos: Laura Moll Photography / @lauramollphoto

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