We have some buzz-worthy news from the cereal aisle! For a limited time, Cheerios is once again transforming their iconic “Os” into happy heart shapes in celebration of its new heart healthy campaign. You might get heart eyes just looking at them!

Cheerios will also be giving away a free box of Honey Nut Cheerios via rebate during the month of February, while supplies last, to drive awareness of National Heart Health Month.

With more than 100 million Americans having some form of heart disease, Cheerios wants to help bring the heart health conversation to the forefront in a fun, lighthearted way by changing up the shape of their iconic “Os” in boxes of Honey Nut Cheerios and original yellow-box Cheerios, along with new additional flavors including Blueberry, Chocolate and Cinnamon starting in late January.

“When we launched the happy-heart shaped O’s last year, it helped to educate millions of our fans about the importance of not only following a heart-healthy diet, but also about the benefits of eating Cheerios,” said Kathy Dixon, Senior Brand Experience Manager, Cheerios. “Cheerios is on a mission to not only put a smile on people’s faces but to inspire them to find new and fun ways to support their hearts.”

The limited-edition Cheerios boxes with happy heart shapes will be available at major retailers nationwide starting in late January, while supplies last. They retail for $3.99 / 10.8oz box or $4.99 / 19.8oz box.

The Honey Nut Cheerios free box giveaway will also be available via rebate up to $7.00 excluding tax. Americans can redeem by scanning their receipt during the month of February, while supplies last, to receive their rebate via Venmo, PayPal or US mail. 

—Jennifer Swartvagher

Images provided by General Mills

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