IKEA might be famous for its modern, budget furniture and Swedish meatballs, but there is one item the store sells that is under two bucks and every mom uses: the IKEA shopping bag. Now that iconic, bright blue bag, perfect for toting everything but the kitchen sink to the beach or soccer field, is getting a stylish makeover.
In yet another move to transform their brand into looking much more high-end than it is, IKEA recently unveiled a collaboration with uber-hip home designers HAY. The new line called YPPERLING, (because of course you can’t pronounce it) features sleek furniture pieces and home accents, but the piece you’ll be most coveting is the redesigned shopping bag. The same boxy, carry-it-all tote is now available in six stylish colors, you actually won’t mind showing off in public.
Besides the updated bag, the YPPERLING collection features sleek, but understated styles that are perfect for adding a statement piece to your home without paying an outrageous price. Check out the full collection, which includes chairs, tables, sofas and home accents, here.
What do you use your IKEA shopping bag for? Tell us in the comments.