Groceries comin’ in hot! Instacart just announced 30 minute grocery “Priority Delivery” in 15 of the largest cities across the U.S., helping customers get what they need ASAP. It will be available across many popular retailers including Ralph’s, Sprouts and Safeway.

Perfect for those nights where you forgot that one key dinner ingredient or the milk runs out, the new feature will display as a lightning bolt icon in the Instacart app with “Delivery within 30 minutes.” Right now it’s set to debut in ChicagoLos AngelesMiamiSan DiegoSan Francisco and Seattle among others, with a larger rollout to more cities in the coming month. 

“We know that no two grocery shops are created equal – whether it’s a bulk buy for the week ahead or just a few ingredients for tonight’s dinner – so we’re launching new features that support the many ways people shop for their groceries today,” said Daniel Danker, Vice President of Product at Instacart. “For many customers, every minute counts when they’re in a pinch and need something in a hurry. With today’s launch of Priority Delivery, we’re redefining the ‘quick run to the store’ and bringing the grocery express lane online for customers.”

If you have slightly more planning time, Instacart will also expand the 45 and 60 minute delivery for more customers nationwide. And if you’re new to the app, it’s the leading online grocery platform in the U.S. that strives to simplify your shopping trips. You can use it with more than 600 national, regional and local retailers and it’s available to 85% of U.S. households. Consider dinner saved!

—Sarah Shebek

Image courtesy of Instacart



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