The world’s first candy department store is opening in New Jersey and get ready for a major sugar rush.

IT’SUGAR, the first department store dedicated entirely to candy, will have it’s home in the American Dream Mall in New Jersey, which is set to open this October. IT’SUGAR already has more than 100 locations across the country, but with three levels and 22,000 square feet this will be the largest location by far, leaving you feeling as if you’ve walked into Willy Wonka’s factory.

According to ChainStoreAge, IT’SUGAR will feature every candy you love plus so many more you’ve never even heard of. With that much space, over 10,000 choices of every variety from chocolates and truffles to gummies and lollipops will line the store shelves. Greeting guests at the front door will be a massive 60-foot-tall Statue of Liberty made entirely of candy.

“This concept has been a dream of mine for over 25 years and our IT’SUGAR team is thrilled to partner with American Dream to finally make it a reality,” said Jeff Rubin, founder and CEO, IT’SUGAR. “There is nowhere else like American Dream and we look forward to immersing the property’s millions of guests into the world of IT’SUGAR.”

No word yet on when the candy department store will officially open, but it will be located next to the DreamWorks Water Park entrance and near Nickelodeon Universe Theme Park and the property’s NHL-size ice rink.

—Shahrzad Warkentin

Featured photo: IT’SUGAR via Instagram



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