Peanut butter lovers rejoice! Making your favorite PB&J just got easier. Jif just announced the launch of the latest breakthrough innovation in peanut butter – Jif Squeeze Creamy Peanut Butter.

Jif Squeeze Creamy Peanut Butter.

This new squeezable pouch from Jif  will make it easier for kids to serve themselves a yummy treat. It will also be helpful when you need to measure accurate amounts in recipes or when you need precise spreading for that perfect “ants on a log” snack.

Jif Squeeze Creamy Peanut Butter.

Jif Squeeze Creamy Peanut Butter comes in a 13oz. pouch  and will be available at Target, Amazon and other retailers nationwide starting in July. To be notified when this product will be available at a store near you, visit Jif.com and sign up for an email notification. 

“Jif lovers enjoy their Jif in a variety of ways—in smoothies and snacks, as a key ingredient in cooking and baking, or even eating it ‘straight up’ with a spoon,” said Rebecca Scheidler, Vice President, Marketing for the Jif Brand. “With our new squeezable pouch, we’re making it even easier and quicker for Jif lovers everywhere to get their Jif fix. No more ‘peanut butter knuckles’ when you’re trying to get the last ounce of goodness from the bottom of the peanut butter jar – No knife. No spoon. No problem!”

—Jennifer Swartvagher

All photos courtesy of Jif

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