Fashion icon Betsey Johnson and Nickelodeon sensation JoJo Siwa are both famous for their colorful over-the-top style so it’s only fitting that they collaborate on a brand new line of girls clothes for Bloomingdale’s.

The JoJo Siwa by Betsey Johnson collection is available exclusively at Bloomingdale’s and is inspired by JoJo’s energetic personality and colorful style.

Featuring bright colors and dazzling designs like reversible sequins, this collection is perfect for girls that like to show off their flair, but still comfortable enough to conquer the playground.

The limited edition clothing and accessory line will feature tops, bottoms, dresses, backpacks and more in sizes 4x to 12x. Items will range in price from $32 to $68.

The JoJo Siwa by Betsey Johnson collection will be available exclusively at Bloomingdale’s in stores and online starting Sep. 30.

—Shahrzad Warkentin

All photos: Courtesy of Betsey JoJo



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