Social distancing has been keeping many families apart. Kids are missing out on hugs from their grandparents. Keebler wants to connect families and sweeten moments of togetherness, from afar, by giving people the opportunity to send a touch of magic with the gift of a free Keebler Magical Cookie Bouquet to those they miss most.
Grandparents and grandkids are feeling the heartache more than ever during these challenging times, so Ernie and the rest of the Keebler Elves found a way to reimagine family moments for those that are apart. Starting on Sept. 8, in the days leading up to Grandparent’s Day (September 13), Keebler will team up with experiential marketing partner, Fooji, to create some magic and give families the opportunity to gift a loved one a a complimentary Keebler Magical Cookie Bouquet.
During this limited time offer, fans can either send a Tweet using hashtag #SendKeeblerMagic and #promo or go to https://Keebler-magic.fooji.com/#start starting Tues., Sept. 8 and a cookie bouquet will be delivered right to the doorstep of someone you love and miss most.
The Keebler Magical Cookie Bouquets come in an arrangement of “long stem Keebler Fudge Stripe cookie flowers” – complete with a spice drop center. Loved ones who receive the Keebler Magical Cookie Bouquet will also get to try a few of their favorite Keebler cookies, featuring more of Keebler’s Elfin’ Magic from the Hollow Tree and baked with a variety of real ingredients. In addition to the Fudge Stripes, made with Real Keebler Fudge, recipients will also receive Pecan Sandies and Chips Deluxe Original, which are made with Real Madagascar vanilla and more Real Chocolate, respectively.
Everyone can get in on the fun on social, too. Check out Instagram Lenses to play a game of catch with Fudge Stripes, Sandies, or Chips Deluxe cookies. Win and you’ll be transformed into Ernie the Elf and get to visit the Hollow Tree. Users can also take on the challenge of helping Ernie add Real ingredients to the Keebler cookies through engaging arcade-style games on the GIPHY Arcade platform.
“With the Keebler Magical Cookie Bouquets, we wanted to help families feel like they’re together in spirit,” said Senior Associate Brand Manager Ryan Nolan. “And as a part of that, we extended the magic of Ernie and the Keebler elves to families through different means like the games on social where they may be connecting with loved ones most often during this time.”
—Jennifer Swartvagher
All photos courtesy of Keebler
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