Eleven-year-old Seth Parker is a mini marketer in the making. The Brigham City, Utah sixth grader recently made news with his “Ice Cold Beer” sign, and if you’re wondering why (or how) a child could sell beer from a street-side stand—that’s the totally genius part!

Even though Parker’s sign may have given locals pause, all you need to do is read the fine print to understand. Look closely above the bold black lettering of the word “Beer” and you’ll see see a much smaller “Root” written in green.

The entrepreneurial 11-year-old, who set up a stand outside his home, used the attention-grabbing sign to draw customers in. And it worked! Not only did neighbors notice Parker’s sign, but so did the Brigham City Police Department. The PD posted a pic of the boy on its Facebook page, writing, “This young man, in the area of 600 South 200 East, has a twist on a lemonade stand. Yep, he’s selling beer … ROOT BEER, that is.”

The Brigham PD also added, “His marketing strategy has resulted in several calls to the BCPD, but apparently its paid off as business has been good.” Based on the Facebook comments, it looks like Brigham has a mogul in the making!

—Erica Loop

Featured photo: Brigham City Police Department via Facebook



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