Now parents have more control over where their Amazon purchases come from. Given the option, parents can choose to support small businesses when purchasing products for their kids and families instead of defaulting to products only sold by corporate retailers. Tribe, an online tech company has launched a new tech tool, the Small Business Browser, which will easily facilitate this.

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The Small Business Browser Extension allows parents to choose products sold by small businesses across the country when purchasing thousands of popular children, lifestyle, food, home goods and wellness products on Amazon. The new Small Business Browser Extension is in addition to the already existing feature in the extension allowing consumers to also choose cruelty-free products. 

“Parents and families are consistently rated as one of the most conscious consumer groups in the marketplace, choosing products that support their families, the environment and their communities,” said Tribe CEO and founder Kim Pieper.  “Tribe’s free Small Business Browser Extension now gives parents and families the power to choose small makers over large corporations when shopping for their kids and home.  From baby care brands to toys and kid-friendly snack companies, parents now have the power on Amazon to choose to make their purchases from a small business.  It’s a win, win for parents, communities and the nation’s economy.”

When consumers install Tribe’s Small Business Browser Extension to their browser of choice and search for their favorite products on Amazon, the free tool appears as a small box in the corner of their browser window, alerting the shopper to similar products offered by a small business. The new tool is currently available for download on Chrome, Safari, Firefox.

 “Our goal is to help families use their collective purchasing power to support a small business manufacturer selling the same or similar product on Amazon.  We want to give the family consumer as many competitive options available at their fingertips while at the same time, supporting small businesses that have been profoundly hurt during the current COVID-19 pandemic,” Pieper concluded.

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—Jennifer Swartvagher

Featured photo Mimi Thian on Unsplash


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