Kit Kat Flavor Club Gives Fans the Chance to Taste New Flavor Innovations

It will consist of three one-of-a-kind deliveries over the year.

By Jennifer Swartvagher September 21, 2020

Kit Kat is giving 200 fans the opportunity to be one of the first to taste some of the brand’s newest flavor innovations through membership in an exclusive members-only club. The Kit Kat Flavor Club Sweepstakes invites fans to enter, at no cost, for the chance to be selected to join a limited group of Kit Kat insiders who will receive in-development products and club member swag, delivered straight to their doorsteps.

Sweepstakes entrants who are selected to be club members will receive three kits during the debut year, timed to Fall 2020, Early 2021 and Late Spring 2021. The brand is excited to announce that the first kit will feature the highly anticipated Kit Kat Duos mocha + chocolate before it arrives on shelves nationwide this November.

“We listened to the overwhelmingly positive feedback from our recent Kit Kat flavor launches,” said Amy Minderman, director Kit Kat Brand. “It is important for us to hear feedback from our fans, so that we can continue to create flavors they love, so we are thrilled to introduce the Kit Kat Flavor Club!”

In August, the Kit Kat Brand announced the upcoming launch of Kit Kat Duos Mocha + Chocolate featuring a rich mocha flavored creme on the top and silky sweet chocolate on the bottom combined with classic Kit Kat wafers. The brand is excited to give Kit Kat Flavor Club members the first taste of this dynamic flavor combination in October as part of the first kit, before it hits shelves in November.

Consumers can enter the Sweepstakes for a chance to win a spot in the Kit Kat Flavor Club. Entries will be open for submission Sept. 21 at 9 a.m. ET, and close on Sept. 29 at 11:59 p.m. ET.

Members will have the opportunity to share feedback with the brand team over the course of this one-year program, potentially influencing the future of the Kit Kat Brand’s flavor innovation.

—Jennifer Swartvagher

All photos courtesy of Hershey’s

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