What would you do to get your littles to eat their veggies? Apparently now the answer is—frost them!

Kraft recently introduced a kid-cenrtic Salad “Frosting” product. But before a steady stream of, “Eww, gross” spills from your lips, check out what this so-called frosting really is.

It’s no secret that kids (and moms!) are all in for an icing-covered sweet treat. And that’s what Kraft is betting on here. But instead of actual frosting, the product is Kraft’s Classic Ranch Dressing hidden in a frosting-esque packet. In other words the “frosting” is one of those parent-picked tricks to get their kiddos to eat their vegetables without realizing they’re noshing on something healthy.

In celebration of the products release, and fibs parents tell their kiddos, Kraft also announced its #LieLikeAParent contest. All you need to do is tweet your best “parenting lie” with the hashtags #LieLikeAParent and #Contest for a chance to win a free package of Kraft’s newest “frosting.”

—Erica Loop

Featured photo: Rawpixel via Pexels



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