When it comes to getting the kids up and ready for the day, mornings can be tough. Eggo’s new tagline L’Eggo With Eggo encourages parents to let go of the morning mayhem and embrace small wins. The brand will also be giving away one million waffles over the course of 2021 to help parents turn messy mornings into some semblance of calm.

L'Eggo With Eggo - Shawn Johnson East & Andrew East

According to social media conversations, parents are 40% less positive about breakfast when it involves their kids. Eggo wants to turn that stat around. 

“For years the ‘L’Eggo My Eggo’ slogan has been about conflict,” said Laura Newman, Marketing Director with Eggo. “But in truth, Eggo is often the one thing parents and their kids can agree on during hectic mornings. That’s why we’ve created a new tagline: ‘L’Eggo With Eggo’. It’s time for Eggo to embrace its role as the morning win that it is, because small wins can make parents feel like heroes.”

Since parents often jump on social media to vent about their morning mishaps, Eggo is partnering with a hype squad of celebrity parents including actress Melissa Joan Hart, gymnast and entrepreneur Shawn Johnson and pro football star Mark Ingram II to surprise parents with personalized social videos that show solidarity and encourage them to L’Eggo With Eggo. 

Parents often hop on social media to vent about their morning mishaps, so this year, Eggo is partnering with a hype squad of celebrity parents including actress Melissa Joan Hart, U.S. gymnast and entrepreneur Shawn Johnson East and pro football star Mark Ingram II to surprise parents with personalized social media videos that show solidarity and encourage them to L’Eggo With Eggo.

Follow along on Eggo’s social media channels for details on how to claim a free box of Eggo Waffles on a first come, first serve basis. Because even in the middle of mayhem, Eggo is the one thing both parents and kids can rely on to go right in the morning.

Parents can also join the fun by using #helpmeleggo and sharing their own stories of messy mornings. To learn more about how Eggo is helping parents L’Eggo of high-pressure mornings, visit LEggoWithEggo.com.

—Jennifer Swartvagher

Featured photo: Eggo

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