LEGOs are going 2D! The three-dimensional plastic building bricks are moving into the art space—with new LEGO DOTS.
So what exactly are LEGO DOTS? Instead of 3D bricks, dots are a tile-based play option that gives kiddos the chance to create and craft in limitless ways through functional and wearable products.
Along with launching DOTS, LEGO is also teaming up with artist Camille Walala for some interactive awesomeness. Walala recently unveiled the HOUSE OF DOTS, five rooms spread out over eight shipping containers with rugs, furniture and more all made from LEGO DOTS. The free-to-see public art installation debuts at Coal Drops Yard in London’s Kings Cross.
Of her art, Walala said in a press release, “It’s a joy to create a fun space where kids and adults can spontaneously express their creativity, make something beautiful and show off who they are. HOUSE OF DOTS captures all the exuberance and playfulness that people know me for, with something extra special: the chance to let your imagination go wild and create your own work of art.”
Lena Dixen, Senior Vice President and Head of Product and Marketing Development at the LEGO Group, added, “We’re extremely excited to introduce LEGO DOTS as a new arts and crafts building concept giving children a creative canvas for social, self-expressive play with endless, ever-changing patterns, colours and designs.”
Dixen continued, “As someone who epitomises how confidence in your creativity can have a tremendous impact, Camille was perfect to collaborate with to announce it to the world. She has created something extraordinary and immensely fun that we can’t wait for our fans to explore and be inspired by.”
LEGO DOTS products launch Mar. 1, 2020 and range in price from $3.99 to $19.99.
Photos: Courtesy of LEGO