LEGO is known for helping to bring children’s ideas to life. Now the popular brand has delved into the minds of some of their biggest fans to create a video from a child’s point of view. LEGO’s newest ad is a blockbuster movie trailer made up entirely of ideas thought up by kids while playing with a LEGO City Police set.

Boy playing with LEGOs

There’s been a bank robbery in LEGO City, and the thief is armed with a titanium fish, too bad the hero is allergic. There’s action, helicopters and a musical number.

The ad debuted on Instagram on February 6.

LEGO captioned their post, “Fighting crime is a tough game – but a fun one when you have LEGO City Police and the brilliant mind of a kid.”

—Jennifer Swartvagher

Featured photo by Kelly Sikkema on Unsplash


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