LEGO bricks are easily some of the best creative toys for kids of all ages, but they can be a pricey investment for those living on a tight budget. Now thanks to a new initiative, LEGO Replay, all kids can get a chance to develop those important STEM skills, and not to mention enjoy hours of creative play with LEGO.

LEGO had just introduced a new give-back program called LEGO Replay which allows families to box up LEGO bricks they no longer want and send them to kids in need for free. Thanks to LEGO’s partner Give Back Box, the process couldn’t be easier.

All you have to do is visit www.lego.com/replay to print out a free UPS shipping label and ship it off for donation. The donated LEGO bricks will then be steamed, cleaned and repackaged by Give Back Box.

“We know people don’t throw away their LEGO bricks,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group. “The vast majority hand them down to theirchildren or grandchildren. But others have asked us for a safe way to dispose of or to donate their bricks. With Replay, they have an easy option that’s both sustainable and socially impactful.”

The cleaned bricks will be given to kids in need and distributed to Teach for America (nationwide) and Boys and Girls Club of Boston starting as early as Nov. 2019. The pilot program will run until Spring 2020 and then LEGO Group will evaluate a possible expansion of the program.

“Learning through play can have a tremendous impact on a child’s cognitive development. Through play, children develop fine motor skills, think creatively, and can learn how to problem solve throughteamwork,” said Susan Asiyanbi, Teach For America’s chief operating and program officer. “But not everyone has access to such resources. LEGO Replay, and the instructional resources they provide educators, will help give more students access to this opportunity.”

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—Shahrzad Warkentin

All photos: Courtesy of LEGO

 

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