Extra, extra––read all about it! The LEGO Group and Universal Music Group (UMG) have teamed up for their first collaboration and it’s bringing the brickmaker and global industry leader in music together in a special way.

Introducing LEGO VIDIYO, “a playful and innovative music video maker experience designed to celebrate and expand children’s creativity and passion for music.” The new app lets kids dream up, direct, produce, star and share their own music videos using tunes from UMG’s chart topping artists.

Perfect for kids ages seven to 10, LEGO VIDIYO offers a safe space for them to “travel” the world and experiment with music. The app brings new technology with the LEGO System in Play and pairs it with music from all over the world so kiddos can creatively express themselves.

LEGO VIDIYO requires verified parental consent and external moderation of all content shared to the App feed for ultimate parent confidence.

The new app is packed with music, augmented reality, minifigures and other iconic LEGO elements. Kids have tons of editing options which can be unlocked through “Beat Bits,” a special effect.

To get started, download the free app (which will be available for Android and Apple users starting Feb. 16) and then young creators will choose a song. Next, create a band from new minifigs which can be customized and brought to life using AR technology.

Let LEGO VIDIYO scan your location in just three seconds and you’ve got the perfect background. Next, get those “Beat Bits” going–– 2×2 square LEGO elements that unlock digital effects when scanned. Options for special effects include audio effects, confetti showers and even surfing on a shark!

Record up to a 60 second performance then trim down to your liking before uploading to the App feed. Kids videos will undergo moderation with the caveat that any content featuring personally-identifiable information won’t be approved for App feed upload. However, these videos can be stored in-App and shared with fam and friends.

To keep it fresh, LEGO VIDIYO will add new music, challenges, and inspirational content often. Keep an eye out––you can start getting your hands on the new products in most countries starting Mar. 1.

––Karly Wood

All photos: Courtesy of LEGO

 

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