It was only a month ago that The LEGO Group and Universal Music Group (UMG) announced an exciting new product: LEGO VIDIYO. Now, the brands are revealing even more details, including the first range of minifigs!

LEGO VIDIYO, a unique music video maker experience, is the perfect outlet for kids to express themselves creatively through music and play. The app uses a collection of BeatBoxes, Bandmates, BeatBits and augmented reality for endless combinations of kid-created music videos.

First in the lineup of products are BeatBoxes. To start, LEGO has launched six unique portable BeatBoxes that each hold a minifigure that coincides with a specific music genre, a scanning-stage, two special BeatBits and 14 random BeatBits.

Each BeatBox can hold up to 16 BeatBits and comes with a building plate that can be customized with LEGO tiles. The first six sets include:

  • 43102 ‘Candy Pop’ in the Candy Mermaid BeatBox (Pop)
  • 43103 ‘Pirate Punk’ in the Punk Pirate Beatbox (Punk)
  • 43104 ‘Alien DJ’ in the Extra Terrestrial Dance Music BeatBox (ETDM)
  • 43105 ‘Party Llama’ in the Party Llama BeatBox (Tropicon)
  • 43106 ‘Unicorn DJ’ in the Unicorn DJ BeatBox (K-pawp)
  • 43107 ‘Robot Break-dancer’ in the HipHop Robot BeatBox (HipHop)

You can also shop 12 Bandmates in a range of Mystery-Boxes! Each one comes with one special BeatBit and two random BeatBits. Bandmates can be added to your VIDIYO band and include:

  • 43101 Bandmates: Red Panda Dancer; Cotton Candy Cheerleader; Shark Singer; Bunny Dancer; Discowboy Singer; Genie Dancer; Samurapper; DJ Cheetah; Ice Cream Saxophonist; Alien Keytarist; Banshee Singer; Werewolf Drummer

So what are BeatBits? They are 2×2 tiles that resemble album covers and bring an endless combination of audio and visual effects to your video making experience. Amp up your music video by scanning the BeatBits and change up your dance movies, background, effects and more. For the first year, there will be 130 BeatBits to collect and use.

When it comes to adding the tunes to your experience, you will have around 30 songs to choose from UMG’s global artists. Select from chart toppers, classics and your fave dance numbers from within the app, then seamlessly add to your video. The best part? Each song has been programmed to work perfectly with all the BeatBits!

You’ll need the LEGO VIDIYO app to get started creating videos. Head to the LEGO website to access options for both Android and Apple, and download it for free.

Once kids are in the app, they can choose the music, scan their LEGO minifigs and BeatBits and then bring them to life. From clothing, band names and album covers, each step is fully customizable and can result in a 60 second video. With over 1,400 unlockable elements, there is no end to your kids creativity.

Last but not least UMG label, Astralwerks, announced the signing of a new artist: a live action, human version of the DJ Llama minifigure from the Tropicon BeatBox. L.L.A.M.A is not tied to any one type of music genre and his debut single “Shake” will be released on Fri. Feb. 19. It features three-time GRAMMY winner NE-YO and Carmen DeLeon.

LEGO VIDIYO products launch on Mar. 1 on lego.com and at LEGO retailers. BeatBoxes will retail for $19.99 and Collectible Bandmates for $4.99 each.

––Karly Wood

All photos: Courtesy of LEGO

 

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