Levi Strauss & Co. and Target are teaming up again to expand an already-awesome partnership. Even though the iconic denim brand and big red bullseye retailer have worked together for almost a decade, this is the first time the two will collab on home and lifestyle items.

The Levi’s x Target limited-edition collection launches Feb. 28 and will feature durable items that span the home, pets, accessories and apparel categories. These will include 100+ items priced from $2 to $150. Most of the Levi’s for Target collection is under $25.

Karyn Hillman, chief product officer for Levi’s said, in a press release, “We’re thrilled to be introducing our one-of-a-kind home collection with Target.” Hillman also added, “We immediately connected on our mutual passion for purposeful and timeless design, with sustainability and quality at the core of everything we do. We dialed up the best elements of our two iconic brands and discovered fresh new ways to create truly unique products to be enjoyed for years to come.”

Chief merchandising officer for Target, Jill Sando, said of the collab, “Strategic partnerships like our work with Levi’s have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands.” Sando continued, “Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi’s brands.”

You can browse and buy from the Levi’s for Target collection in Target stores or online at Target.com starting Feb. 28, 2021.

—Erica Loop

Photos courtesy of Target



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