The little things in life matter most. Little Co. by Lauren Conrad is a new brand of infant and toddler apparel available only at Kohl’s. This playful new line is available in sizes newborn through 5T exclusively at Kohl’s beginning May 21. 

Lauren Conrad

The collection is made from 100% organic cotton and featured gender neutral mix-and-match styles. This collection is sure to be a favorite for all mamas and their minis.

Lauren Conrad
Conrad said, “I’ve wanted to design a kids’ line for a while now, but I wanted to make sure that I had enough experience shopping for kids clothes before I did so. We have been working on Little Co. by Lauren Conrad for a long time, and while this isn’t the ideal time to launch a brand, I hope this collection will be helpful for families. From my own experience, my kids keep growing and they tend to have several outfit changes a day, so I know how crucial affordable apparel is. Everything retails under $20, which was really important for me while designing this collection, especially during this time when everyone is keeping a close eye on their budget.”

—Jennifer Swartvagher

All photos courtesy of Kohls


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