Many parents have trouble finding the time to shower, let alone start a business.  But somehow these entrepreneurs figured it out (maybe they don’t shower?).  For these mamas (and also a couple of kid-loving sitters) the kids in their lives were the inspiration for their local business that are a boon to other parents. Flip through and learn about these rock stars who turned their mini-mes into business muses.

Native Wilds/Nest®

It was a lonely 4 a.m. nursing session with both her newborn and one-year-old that inspired former TV host, Susanna McMillan to create her business. Having two children only 13 months apart, she needed a solution that would help restore a little balance to her hectic life. This multi-functional and chic product serves as a nursing scarf, car seat cover, and shopping cart cover with a patented built-in pocket to keep track of mom's essentials. But perhaps the most fascinating and exciting aspect of Susanna's business is her ethos. She sources her material from fabric made of Eucalyptus trees and has streamlined a system from design to production that minimizes her carbon footprint. Nest® is a proud part of the 3% of products made in the USA from start to finish. Sustainable and local rarely yield an affordable price tag, but in this case, they most certainly do.

Giving back: $1 from each sale is donated to invest in life-saving birth kits and maternal healthcare for women in the most under served areas of the world.

What are some challenges of being a business owner with a young family?
My kids are my inspiration, but it is always a challenge to carve out time to work. I built Native Wilds® during nap times, and pausing between breastfeeding and baby food to make a 5 minute phone call. My motto is start where you are, use what you have, do what you can. Never underestimate the power of small beginnings and what you can accomplish when you set aside a few minutes a day to work towards your dreams.

What is most rewarding about being a business owner?
I have the freedom to create from my passions and send out into the world what I desire for myself.


photo: Andy Fortson

If your child were the inspiration for a new business, what would that business be?  We’d love to hear about what you think is missing from the LA parenting scene in the comments section!

—Janelle Connor