Tired of going to the mall and buying clothes from chain stores? Well mamas, you’re going to want to check out the East Side, which has become quite the hip and happening spot in Los Angeles. The East Side is chock full of small, sophisticated boutiques in Los Feliz, Silverlake, and Echo Park where you can find unique and fashionable clothing. The stores are all mommy/baby friendly, and many of them even sell items for your little ones. One in particular has a changing station for your baby. Score!
Vamp Shoe Store
The 411: Vamp, located in Los Feliz, is owned by Florence Gan and has been in business for 7 years.
The vibe: relaxed, simple and clean
The designers they carry: Frye, Kork Ease, Swedish Hasbeens, Jeffrey Campbell, many more!
Other products they carry: Hosiery/socks from Bleu Foret, handbags from Liebskind Berlin, RGB nail polish and Voluspa candles
What makes Vamp special: They specialize in beautiful, stylish, and comfortable shoes – perfect for moms!
1951 Hillhurst Avenue
Los Angeles, Ca
323-662-1150
Online: vampshoesshop.com
Clover
The 411: Clover, located in Silverlake, is owned by Nicole Lopez and Danny Galindo and has been in business since 2001.
The vibe: Laid back and eclectic; a little bohemian and a little modern, just like Silverlake.
The designers they carry: Citizens of Humanity, JBrand, Paige Denim, Groceries Apparel, LAVUK and many more!
Other products they carry: They are a one stop shop for the entire family carrying baby items, men’s clothing, accessories, candles, apothecary, books, housewares, teas and much more!
What makes Clover special: They work closely with the Downtown Women’s Center (DWC), an organization serving and housing homeless women. They donate their gift wrapping fees along with clothing and accessories from past seasons. The clothing is sold in DWC’s new boutique MADE that trains and employs the women of the DWC.
2756 Rowena Ave Los Angeles, Ca
323-661-4142
Online: cloversilverlake.com
Lake
The 411: Lake, located in Silverlake, is owned by Melissa Lovoy and has been in business since 2007.
The vibe: a California feel with a little French thrown in – earthy, colorful and relaxed.
Designers they carry: Etoile by Isabel Marant, Humanoid, Rag&Bone, Current Elliott, Matta, By Malene Birger, Closed, Maison Scotch and many more.
Other products they carry: jewelry, handbags, housewares, candles and apothecary – something for everyone.
What makes them special: Many of their customers are mothers and working mothers so they sell clothing that make a mom feel effortlessly stylish and comfortable. The salesgirls are amazing at helping each customer find just what they need whether it’s an entire outfit or a gift for someone special.
1618-1/2 Silver Lake Boulevard
Los Angeles, Ca
323-664-6522
Online: lakeboutique.com
Bee Free Boutique
The 411: Bee Free Boutique, located in Silverlake, is owned by Angie Freeman and has been in business since March, 2012.
The vibe: Bohemian meets glam because you can buy anything from a sundress to evening wear.
The designers they carry: local designers like Lovers+ Friends, Naven, Amanda Uprichard and Australian designers like Keepsake and many more.
Other products they carry: shoes and soon a small men’s line
What makes Bee Free Boutique special: The owner, Angie, is from the south, and therefore offers her southern hospitality! So friendly, she always makes sure what you buy looks right on your body type. She wants each of her customers leaving with an outfit that makes them look great!
1699 Silverlake Blvd.
Los Angeles, Ca
323-663-0629
Online: beefreeboutique.com
Pull My Daisy
The 411: Pull My Daisy, located in Silverlake, is owned by Sarah Dale and has been in business for 12 years.
The vibe: Very eclectic and the styles are classic, fun and wearable.
The designers they carry: They carry a lot of made in Los Angeles designers including Deborah Viereck and their own in house Pull My Daisy Label.
Other products they carry: amazing jewelry, accessories and great gifts such as logography cameras, books, mustaches and art.
What makes Pull My Daisy special: The neighborhood makes them special as they are a big part of their community. Their friendly, personable staff and owner make Pull My Daisy a great place to shop, not to mention they have a changing and nursing station for moms!
3908 W. Sunset Blvd.
Los Angeles, Ca
323-663-0608
Online: ilovepullmydaisy.com
Myrtle
The 411: Myrtle, located in Echo Park, is owned by Whitney Bickers and has been in business since in 2011.
The vibe: Accessible–both in terms of clothes that are wearable/flattering and the ability to “play with everything”. Whitney strives for this to be a place that’s enjoyable to look, touch and try things on, whether you’re going on a big wardrobe restock or looking for one special thing to save for.
Designers they carry: Curator, Gretchen Jones, Dusen Dusen, Ermie, Rachel Rose, Ilana Kohn, Kain Label, Samantha Pleet, In God We Trust and vintage clothing.
Other products they carry: jewelry, handbags and they are starting to carry a small selection of baby clothing
What makes Myrtle special: Other than their collection of vintage clothing, everything is produced by independent female and local designers. The clothing at Myrtle is of high quality and thoughtfully designed. The owner, Whitney, is very personable and helpful with each of her customers.
2213 Sunset Boulevard
Los Angeles, Ca
213-413-0004
Online: shopmyrtle.tumblr.com
Where do you stylish mamas go to shop on the East Side? Let us know in the comment section below!
Leslie Newton, founder of timi & leslie diaper bags, created her company in 1999 when she realized there was a huge void in the marketplace for stylish, functional diaper bags. Besides creating fashionable diaper bags, Leslie loves doing crafts with her 4 year old daughter, and going on lots of family outings. Leslie loves anything vintage or mid-century modern – clothes, furniture, jewelry, fabric – all which have a big influence on the timi & leslie aesthetic.
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