Savvy shoppers know that the hottest spots for the deepest discounts on designer duds can be found on private sale websites (Gilt Group, Haute Look, Ideeli), and now parents in-the-know can score upscale baby goods in the same convenient fashion.

Blue Nile veterans Darrell Cavens and Mark Vadon have put their heads (and their e-commerce expertise) together to come up with Zulily. Sign up for the free newsletter, and you’ll receive invites to sales from some seriously swanky purveyors of tot merchandise. Recent scores have included 60 percent off Quinny strollers and half off adorable frocks from Baby Nay, and sales coming up this week that you won’t want to miss include darling togs from Kumquat and Imps and Elves, as well as highchairs, strollers, and monitors from Graco. Zulily offers a well-edited selection of top-quality essentials at bargain basement prices without having to elbow your way to the merchandise (or hire a sitter while you brave the crowds).

And best of all, Red Tricycle readers who sign up will receive a $10 discount on all purchases made before March 24. Just be sure to enter code REDTRI10 at checkout.

Now, get to shopping!