Lovevery is on nearly every mom-to-be’s baby registry. The stage-based play essential subscription box offers timeless toys perfect for every age (and let’s face it, is adorable).

Now, you don’t have to subscribe to grab the brand’s signature products: just head to Target! Starting today, Lovevery is dropping a new lineup of Playthings exclusively for Target and it’s just as fabulous as shopping from the OG site.


The new collection of Lovevery Playthings is already available in the baby aisle and includes classics like The Play Gym and The Block Set, in addition to Target-only items for children zero to 18 months. The collaboration makes access to the company’s developmental products easier than ever.

Each new product is available for under $25 and comes with access to a Digital Play Guide, expert tutorials, play ideas, activities, developmental tips and stage-based emails. You can shop all the products at participating Target stores and at Target.com. Certain products will only be available in-store, so don’t miss the baby aisle on your next Target run.

––Karly Wood

All photos: Courtesy of Target

 

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