They’re magically delicious, or are they? Earlier this month, Lucky Charms’ famous marshmallow charms were mysteriously losing their magic, and the only hope in restoring them was to use the power of the special Lucky Charms song: “Hearts, Stars, and Horseshoes. Clovers and Blue Moons. Unicorns, Rainbows, and Tasty Red Balloons!” From coast to coast, families and superfans, including actress Tamera Mowry, came to the rescue, singing the Lucky Charms melody to bring back the magic.
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Couldn’t we all use a little more fun and magic right now 🍀 We’re joining @luckycharms and singing Lucky’s song to help him restore the magic to his charms — Because if we all do it, we can unlock something magical! Join me and post a video to Instagram with #singwithlucky and tag @luckycharms. #ad
Fans didn’t realize it but they created a sound so powerful it would unlock a magical force never seen before – Just Magical Marshmallows.
While Lucky Charms has been offering marshmallow only boxes as special promotions for years, this is the first time ever Lucky Charms fans can now enjoy a pouch of the magically delicious Just Magical Marshmallows in select stores for a limited time. Each pouch retails for $3.99.
To celebrate the launch, Lucky Charms is surprising fans in New York City on Tues. Sept. 1 with a spectacular in the sky that’s sure to be magically delicious. To ensure New York City residents don’t miss out on the fun and additional clue has been provided: This dinner time spectacle will make you want to go straight to dessert.
Featured photo: Lucky Charms