Watch out world, Barbie is vlogging and she has a lot to say. Through short videos on YouTube, she is giving fans a look inside her world and she tries to educate them along the way. In her latest episode, Barbie invites her friend Nikki to have a discussion on racism. 

Barbie is using her platform to raise awareness around racism and encourage girls to stand up if they see a person treated unfairly. The format of the episode consists of Barbie’s friend Nikki talking about the racism she has personally felt and share some stories that may resonate with other girls.

The goal of the episode is to help girls to understand that there is a huge movement going on in the fight against racism, why people are marching together and the importance of reading and learning more about Black history. Barbie is championing gender equality to help close the racial injustice barrier girls face through the Dream Gap and this is one way the brand is addressing it.  

Barbie shares, “It’s important to have ongoing conversations about standing up to racism, so I invited my good friend Nikki to join the vlog to share her experiences about when she has been treated unfairly. I am grateful for her honesty and friendship. To be a good friend, it’s important to listen, to understand, and to notice when bad things are happening to other people and to do something to help stop it. I hope that after hearing from Nikki, you too, will be inspired to continue taking a stand against racism.

—Jennifer Swartvagher

Featured photo: Mattel 


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