Mattel is bringing your kiddo’s fave toys to life. The branded indoor interactive entertainment centers will feature hands-on experiences with Barbie, Hot Wheels and Mega Construx themes!

While the new entertainment centers aren’t set to roll out until 2020 (sorry, the first one is scheduled to open in Toronto), the experiences will include plenty of hands-on play as well as digital fun. And, of course, your child’s most-loved toys.

So what can you expect from Mattel’s family entertainment centers? The Toronto center will include 25,000 square feet of play space dedicated to kids ages four through 10. Barbie fans will get the chance to explore a mini-world filled with, “near limitless possibilities.” The Barbie experiences will align with the brand’s mission to support 21st century learning skills, including creativity, communication and collaboration.

Hot Wheels play possibilities will include the chance to customize a car, design a race track and test driving skills in a massive racing simulator. Little builders will also get an opportunity to play the day away. The Mega Construx experience will feature ultimate (and awesome) building scenarios.

Janet Hsu, Chief Franchise Management Officer, Mattel, said in a press statement, “The family entertainment centers will extend the emotional connection of our brands with kids and allow Mattel to continue to bring wonder and imagination to families.”

Hsu also added, “The family entertainment centers offer a powerful combination of physical and digital play that give kids the chance to interact with Barbie, Hot Wheels and Mega Construx through live events and experiences, gaming and content.”

—Erica Loop

Featured photo: Courtesy of Mattel



It’s Official: The Live-Action Barbie with Margot Robbie Is a Go

Barbie Is All-In for Inclusivity with Huge New Updates to Fashionistas Doll Line

Target & Barbie Just Dropped This Amazing Collection That’s All about Girl Power